Bhutan Believe: Understanding Bhutan’s Tourism Policy and the Meaning Behind High Value, Low Volume Travel
Tourism Policy-Bhutan Believe BHUTAN BELIEVE Bhutan is not just a destination. It is a belief system. With the launch of its national brand “Believe” and the refinement of its tourism policy, Bhutan has reaffirmed its commitment to a development path unlike any other in the world—one that places happiness, sustainability, culture, and environmental protection above […]


